It was on my list of things to blog about from 1999.
If you were alive at the time and from LA you might remember. In December 1999 when y-107 played nothing but the song “Feliz Navidad” repeatedly for days. The kids at school was confused and so was I. My mom said usually when stations change format they usually have a few hours of music they play on a loop and perhaps I keep listening when it is “Feliz Navidad”. I tried an experiment I kept turning on the radio at different times of the day until I realized they were only playing one song on a loop!
When the station flipped (changed formats) that’s what the industry people call it. You can’t be a communications major and not know what “flipped” means in this context.
They were a pretty good station. They played a bunch of stuff KROQ didn’t at the time regularly like They Might be Giants, 10,000 Maniacs, old obscure ska, and Chris Murray. They had this ska block called “ménage à ska” where they would play 3 ska songs in a row as requested by a listener by fax. (which I didn’t have at the time) They were always poking fun of them like when KROQ had an 80s weekend they would have a 90s weekend. Although it was usually just a lot of Oasis songs. They even had a knockoff Loveline type show where one of the hosts was named “Camry” poking fun at Adam Carolla. When KROQ had those weekends when they would play 2 songs in a row by the same artist (it had a special name and I forget) They would play 3 songs in a row by the same artist. Some of these things they did KROQ eventually adopted. For a while they were DJ less like a precursor to the JACK-FM format which didn’t officially come to LA until 2005. It could receive it at my house better than I could KROQ.